What were the critical success factors allowing the corporate venture Essay

What were the critical success factors allowing the corporate venture between SAS and IranAir to pull through - Essay ExampleThe professional article Customer Focused Service Development in devote Scandinavian airlines System (SAS) by Guustafsson, Ekdahl and Edvarsson shows that Scandinavian Airlines System is currently improving its face value by implementing many dramatic changes. This changes were to keep up with the competitions services. For, the current and prospective clients of Scandinavian Airline System had seriously impressed their demands and complaints that has forced the administration of SAS to dance to the music of the customers. Historically, many airline companies get hold of closed their ears to the suggestions and recommendations of the flying public. Many airline companies feel that they are too engrossed in their dead(prenominal) selfcentered theory that the Airline companies should build a fence to cut off the customers complaints and suggestions. Surprisi ngly, SAS had a questionnaire plenty to ferret out the complaints and suggestions from current and prospective customers. Based on results of their survey questions, the new company policy is to prioritize implement programs that the current and prospective clients want in piece to increase airline sales.